We have established ourselves as one of the leading innovative graphics design
company in India. It is the artistic design expression of concepts and using various
graphics elements and tools. GTech web solution's graphic designers create visuals
to meet precise commercial or promotional need like logos, website design. We
focus on usability, simplicity and innovative user interface. Our graphic designers
create visual concepts that inspire and captivate customers. GTech web solution's
graphics designers are proficient in different designing tools and have a remarkable
experience in handling web designing projects.
1) Balance- Balance leads stability and structure to an overall design. To
understand it better, we think that there's a weight behind each of our design
elements. Shapes, text boxes and images are the elements that form our
design, so it's important to be familiar with the visual weight each of those
elements possesses. Now, this doesn't mean that the elements always need to
be distributed evenly or that they must be of an equal size-balance is either
symmetrical or asymmetrical. Symmetrical balance is when the weight of
elements is evenly divided on either side of the design, whereas
asymmetrical balance uses scale, contrast, and colour to achieve the flow in
design.
2) Proximity- Proximity helps in creating a relationship between similar or
related elements. These elements need not be grouped together, instead, they
should be visually connected by way of font, colour, size etc.
3) Alignment- Alignment plays a pivotal role in creating a seamless visual
connection with the design elements. It gives an ordered appearance to
images, shapes, and blocks of texts by eliminating elements placed in a
disheveled manner.
4) Visual hierarchy- In simple words, a hierarchy is formed when extra visual
weight is given to the most important element or message in GTech's
design. It can be achieved in various ways-using larger or bolder fonts to
highlight title, placing the key message higher than the other design
elements; or adding focus to larger, more detailed and more colourful visuals
than those less relevant or smaller images.
5) Repetition- Repetition is a fundamental design element, especially when it
comes to branding. It creates a rhythm and strengthens the overall design by
trying together consistent elements such as logo and colour palette, making
the brand or design instantly recognizable to viewers.
6) Contrast- Contrast happens when there is a difference between the two
opposing design elements. The most common types of contrast are dark vs.
light, large vs. small, contemporary vs. old-fashioned, etc. Contrast guides a
viewer's attention to the key elements, ensuring each side is legible.
7) Colour- Colour is an important design basic and it dictates the overall mood
of a design. The colours we pick represent our brand and its tonality, so we
are careful with the palette we choose. As a graphic designer, it's always
helpful to have a basic knowledge of colour theory, for example, gold and
neutral shades evoke an overall feel of sophistication, bright colours signal
happiness, and blue creates a feeling of calmness. Colour palettes can be
used as a contrast or even to complement the elements.
8) Negative space- 'Negative space' means the area between or around the
elements. If used creatively, negative space can help create a shape and
highlight the important components of our design.
9) Typography- Typography is one of the key pillars of design, and it speaks
volumes about a brand or an artwork when executed stylistically or even
customized. Sometimes, 'type' is all we need to showcase our design
concept.
10) Rules- Once we are an adept graphic designer who understands the
foundations of design, then it's time to break some of those rules. And, by
that, we don't mean, use pixilated images or an illegible font type. Whatever
it is that we are choosing to communicate should not be compromised.
While these principles may require we become more observant and take
mental snapshots of novel designs (that we stumble upon), we are key
principles for those who want to create a great brand by way of strong
visuals and content.
GTech web solutions cite top five reasons of having a graphic designer for your business:
. Helps create a strong impression
. Building a brand identity-
. It helps to convey your information
. A good graphics design can narrate a story-
. Strong graphics design = Strong consumer trust
We, GTech web solutions are a graphic design service company in India
providing graphic consultancy for building a positive brand image which
would not only reinforce loyalty among the existing clients but will help
attract new once.
GTech web solutions offers wide range of graphic design outsourcing
services for digital and print. We have provided professional-grade
designs for clients of all sizes across the globe.
Here are some of the outsource graphic design services we provide:
a) Branding style guide
b) Corporate stationery design
c) Emails and newsletter design
d) Annual report design
e) Social media banners
f) PowerPoint and keynote design
g) Packaging design
h) Layout and cover design
i) Brochure design
j) Infographics design
k) Business card
l) Postcard design
m) Poster design
n) Brand logo design
A solid graphic design process is integral to taking our projects to the
next level. It can help us stay organized by laying a solid foundation
when we get started. We improve our client communication by
learning more about the client's brand, mission and audience. Plus we
guided by this information. This helps the overall success of our
project by getting results.
Here are the steps of GTech web solution's graphic design:
1) Analyze the brief
2) Identity key requirements
3) Research existing designs
4) Generate ideas
5) Develop ideas
6) Produce the design
7) Test the design
8) Place the design insitu
9) Evaluate the design
10) Redesign
A well-defined, systematic procedure nails down the project with a
guarantee that all the parties involve are fully satisfied with the results. There is no
hard and fast rule to what "system" works best. What works well for you may not
be the best method for another. We try to come up with our own methods in ways
that make our end product even more effect and effective.
